And.... we're off! Our inaugural post!I wanted to welcome our future readers and explain why we started the Software Marketing & Technology Blog in the first place.
If you are a marketing professional in the software industry, you know that there are unique challenges that we are faced with - whether your company sells software to consumers or businesses. There doesn't seem to be many, if any places for software marketers to gather and converse about the issues we face and new and innovative ways to overcome them.
As social media and Web 2.0 has become more popular, at Runaware we have been trying to figure out how to get involved, how to create a community out of the specialized marketers we work with every day. Since we work with marketers in the software industry and help them find ways of improving their marketing as new tools like online demos, technologies like customer profiling and tactics such as integrated marketing come into play, we realized we are in a unique position to learn, evolve and apply this knowledge.
Having worked with some of the best marketers in the industry, and learning as much from them as we have provided, Runaware felt that a great forum for sharing and discussing this knowledge and these ideas would be through our new blog.
We plan to continually post new information, tips, tactics, events and always the lessons we have learned so that you can also learn something to take back to your company and get involved in the discussion - engage members of the industry and at Runaware to help you!
Runaware itself is constantly evolving - our core business has been and will continue to be providing the best online demos possible, but we've grown into more than that - we are a marketing services company dedicated to helping our clients improve all aspects of their marketing.
We hope that you find this blog useful and are compelled to contribute through comments about our posts.
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