Runaware Launches Blog

Welcome,

Today Runaware Officially launches our Marketing/Tech Blog, after our success with our monthly newsletter and demands from our readers, we have decided to evolve to a blog format to keep a continuous flow of information and encourage participation from our readers.

The Runaware Software Marketing Blog has been created to keep our readers updated on the latest trends, tactics and best practices in software marketing. This would include such topics as online demo (TestDrive), promotional campaigns, customer profiling, lead capture, SEM and technologies that support it all. We have assembled a staff of 6 authors that are always up to date with the latest information pertaining to their field, and they will be passing along their knowledge or thoughts on a regular basis in this blog.

Although Online Demos and Software Marketing is our core business, we are not going to use the blog as a sales pitch but more as a information guide to what we are seeing and reading about in this industry. This forum will be a place for people to comment on our articles openly and we will not police responses, unless they are outright offensive.

I strongly suggest that if you are interested in Software Marketing or the technology that is behind it that you add this blog to your RSS feed or subscribe via email. I am sure you will enjoy staying up to date, getting involved in the discussion and using this blog as a helpful resource.