I regularly follow a blog called the Inbound Internet Marketing Blog published by a company called HubSpot. Inbound marketing is the type of marketing where you are attracting customers to you rather than having to go out and get customers. The Inbound Marketing Blog often has interesting articles on tactics and topics that can help all marketers increase the traffic to their sales department.
As the news of our economic hardship has been all over the TV and internet, I've been thinking a lot about how to continue our marketing efforts - especially as it's going to be harder and harder for businesses to spend money. Hubspot had some great suggestions that I think are very valuable - here is an excerpt from their post:
"R.I.P Good Times"
That was the message from Silicon Valley venture capital firm Sequoia Capital last week. In a slide show it presented to its portfolio company CEOs, it documented the roots of our current economic problems, the outlook for recovery and advised caution.
For marketers, the most chilling piece of the Sequoia presentation is a slide on the advertising market. They show the total U.S. market beginning to shrink and growth of online advertising beginning to slow.
Sequoia's advertising numbers say more about ADVERTISING than they do about MARKETING. Companies are not marketing LESS, they're just finding ways to market BETTER.
If you pull a Chicken Little, assume the sky is falling and retreat from marketing, you will be devoured by competition that figures out how to market more efficiently.
Specifically, we're doing three things:
(1) Creating More, Better Content -- The economy isn't going to slow down our content production -- it's just going to force us to get more rigorous about assessing the content we create. We're going to do a better job of creating content that engages people, helps us get found, and interests qualified customers. We're also going to rethink the way we organize our content.
If you want to read the other 2 things Hubspot is doing to increase their inbound marketing, you can read the entire article here.

Thursday, October 16, 2008
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Keeping you updated on the latest trends, tactics and best practices in software marketing. Including online demos, promotional campaigns, customer profiling, lead capture, SEM and the technology that supports it all.
About the authors
Tim Keyes
As COO, Tim is involved with company operations and promoting Runaware’s long-term vision. His extensive experience with Runaware has given him a valuable perspective in online demos and marketing.
Prasad Saripalli
Dr. Saripalli joined Runaware in 2010 and is responsible for product development. Dr. Saripalli's current focus is on positioning Runaware’s 10 year old, mature SaaS platform to meet the new cloud computing (SaaS, PaaS and IaaS) needs of our customers worldwide.
Patricia Fuller
Patricia joined Runaware in 2010 as the Vice President of Marketing, with over 16 years of international experience improving performance and driving revenue growth for global technology-driven manufacturing companies.
Christina Lopez
Christina joined Runaware in 2007 to put her creative and stylized spin on the future Marketing concepts and Public Relation efforts for Runaware. She joined the team with 12 years experience in traditional and online graphic design and marketing know-how under her belt.
Brandon Youngblood
Brandon joined Runaware in 2010 as part of the Web Development team. With 10 years of experience in both Web and Graphic Design, his posts will be focused around web related issues, design concepts and technology from his point of view.
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1 comments:
Auto dealer marketing has become increasingly more important as the competition in the industry has heated up. With fewer buyers shopping for new and used cars, auto dealers are competing more heavily than ever before.
Traditional forms of auto dealer marketing have taken a backseat to online marketing. Consumers are flocking to the Internet to research cars and find dealerships. New and used cars are searched for online more than any other resources. Thousands of potential buyers are searching for cars sitting on your lot today!
The most effective form of auto dealer marketing is search engine optimization and Internet marketing. Offering the highest return on investment (ROI), online marketing competition has heated up. The most savvy auto dealers are investing in both immediate and long term efforts to get more traffic to their website and more buyers into their dealership.
For auto dealer marketing to work effectively there needs to be an integrated effort. The goal is not simply to bring traffic to your website. The goal is to drive buyers to your dealership.
Effective use of online promotions, e-mail marketing, online public relations in combination with search engine optimization can increase your sales and keep your sales team happy.
When you opened your dealership you likely thought about location. After all, with any type of real estate it is all about location, location, location. Online that location is where your website ranks when someone is searching for you.
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Tim Southee
Auto Marketing
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