Regardless of what your business is selling, email can play a very significant role in terms of profits. However keep in mind impacting your bottom line requires more than just filling up inboxes. Your success depends on earning trust and putting the subscribers first to ensure they receive emails that are timely, meaningful, and relevant.
A few thoughts on how to make your Q4 more jolly this season:
Early Bird Gets the Worm.
We should all be taking a cue from retail stores, supermarkets and other retailers who start putting out holiday decorations and flyers between Halloween and Thanksgiving. It’s much better to have shoppers pick up a purchase from you early, than for them to wait until the last minute once they’ve already overspent their budget and not likely to spend as much.
Don’t OD on the Email
Pass up the temptation to send email too often. This can be difficult since competition for email users’ attention gets intense in the holiday season as businesses try to make various sales goals. Stay away from the mentality that “the more I send, the more chances I have to make a sale!”Remember all that email adds up. So don’t take the chance your subscribers could soon be crying “spam!”
Pass up the temptation to send email too often. This can be difficult since competition for email users’ attention gets intense in the holiday season as businesses try to make various sales goals. Stay away from the mentality that “the more I send, the more chances I have to make a sale!”Remember all that email adds up. So don’t take the chance your subscribers could soon be crying “spam!”
Offer Customer Loyalty Savings
Use email marketing around the holidays to reward returning or long-standing customers with special offers or discounts to show them that you value their business and look forward to working with them in the new year.
Use email marketing around the holidays to reward returning or long-standing customers with special offers or discounts to show them that you value their business and look forward to working with them in the new year.
Get into the Spirit of the Season
Giving is the heart of the holiday season, and part of that selfless spirit is reaching out to the less fortunate.
Giving is the heart of the holiday season, and part of that selfless spirit is reaching out to the less fortunate.
Select a charity to donate a percentage of your sales to. Tell your subscribers what percentage you’ll donate from their purchases. Track your total donation as sales increase, and then send that information to your subscribers. Purchases made that also help others will make your customers feel good about not only what they bought but also the company that it came from.
Have some great BtoC holiday marketing ideas to share? We loved to hear them!
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