New Addition to the TestDrive suite - TestDrive Insight integrates demo recording

I’m pretty excited today; we have announced the release to production of a new add-on service to our TestDrive online demos, TestDrive Insight. I’m especially thrilled about Insight as it’s one of the first deliverables (there are many more in the pipeline) from the new Development team we established our India office.

Insight to me is a logical extension to TestDrive that will bring added benefits to our current customers as well as increase the relevance of TestDrive to new markets. Insight further solidifies Runaware’s market leadership in the Online Marketing and Demo space by automatically recording the online demo that prospects take and then giving the ISV the ability to replay the demo (fast forward, rewind etc…) to analyze what the prospect was looking at. This is the first time that software producers will have this level of insight into what a prospect is really interested in.

This may seem an obvious addition, but it wasn’t until I started talking to our customers about this and researched it further that the significance really sunk in. Think about how much more targeted your sales people could be when they call that hot lead that TestDrive just delivered in real-time to your CRM system if they take 5 minutes to review what the lead did when they tried an online demo of your product! Maybe there is a particular feature that they focused on and you know from their profile that you are in a competitive sale against the market leader. Knowing what feature(s) they focused on will let you get straight to the point in the first few minutes of the call and increase your chance of winning the deal.

Insight will also be invaluable for our customers to analyze how people navigate their existing software and new beta versions so their product design team can optimize the user experience for their next version.

We have built a secure site that will provide access to the demo recordings and where customers can search for the Insight demos they want to review and download the ones they want to retain for the long term.

Insight is the first TestDrive add-on of many, in the futurelook to see added features to Insight and other add-ons from us soon – all focused on increasing our customers’ Return on Investment from TestDrive.