The Online Marketing Summit - great for software marketing

Next week I'm off to San Diego to attend OMS - the Online Marketing Summit.  This is a fairly small, newer conference that targets those marketers who focus in online marketing.  The great thing about this conference, and what makes it different, is that speakers are not allowed to sell to you.  you're actually encouraged to boo them if they do!

There is a very aggressive agenda that covers everything from SEO, web strategies and Analytics, to Social Media, Paid Search and Lead generation.  The speakers are often industry experts, some from very large respected companies.  This year there are 3 tracks - Fundamentals, In Practice and Advanced Strategies.  The schedule is jam-packed, but there are plenty of opportunities to network - you're actually encouraged to do so!  Aaron Kahlow - the director for this conference, has put together an extremely educational and beneficial conference with a huge following.

Aaron has invited professionals to join the OMS community and help each other.  Marketers sharing ideas and experiences to help others and keep up with the latest trends and technologies.  There's even a blog where you can read articles constantly posted by some very experienced and successful marketers.  I often get a lot of my ideas from this blog, or even reference it in my posts here.

I attended OMS last year, and the things I learned shaped my marketing strategy in 2008 and brought some really great results.  I made it a priority to attend this year, and if I could only choose one educational event this would be it.  The great thing about OMS is that whether you are a newbie to some of this topics, or an expert, there is definitely something to learn.

I didn't see many software companies last year, and I know it's short notice, but if you are in California, or can make plans with short notice, I highly recommend attending OMS.  I think the information learned here applies especially to software marketing as we move our focus online, learn how to make use of social media to promote our brands and our products and most importantly, share ideas with marketers from other industries.

Even if you can't make it, stay tuned because I will be taking a lot of notes, and I'm sure I'll have enough material for several blog posts.

What topics would you like me to pay attention to and post about?