Next week I'm off to San Diego to attend OMS - the Online Marketing Summit. This is a fairly small, newer conference that targets those marketers who focus in online marketing. The great thing about this conference, and what makes it different, is that speakers are not allowed to sell to you. you're actually encouraged to boo them if they do!
There is a very aggressive agenda that covers everything from SEO, web strategies and Analytics, to Social Media, Paid Search and Lead generation. The speakers are often industry experts, some from very large respected companies. This year there are 3 tracks - Fundamentals, In Practice and Advanced Strategies. The schedule is jam-packed, but there are plenty of opportunities to network - you're actually encouraged to do so! Aaron Kahlow - the director for this conference, has put together an extremely educational and beneficial conference with a huge following.
Aaron has invited professionals to join the OMS community and help each other. Marketers sharing ideas and experiences to help others and keep up with the latest trends and technologies. There's even a blog where you can read articles constantly posted by some very experienced and successful marketers. I often get a lot of my ideas from this blog, or even reference it in my posts here.
I attended OMS last year, and the things I learned shaped my marketing strategy in 2008 and brought some really great results. I made it a priority to attend this year, and if I could only choose one educational event this would be it. The great thing about OMS is that whether you are a newbie to some of this topics, or an expert, there is definitely something to learn.
I didn't see many software companies last year, and I know it's short notice, but if you are in California, or can make plans with short notice, I highly recommend attending OMS. I think the information learned here applies especially to software marketing as we move our focus online, learn how to make use of social media to promote our brands and our products and most importantly, share ideas with marketers from other industries.
Even if you can't make it, stay tuned because I will be taking a lot of notes, and I'm sure I'll have enough material for several blog posts.
What topics would you like me to pay attention to and post about?

Wednesday, January 28, 2009
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Mission Statement
Keeping you updated on the latest trends, tactics and best practices in software marketing. Including online demos, promotional campaigns, customer profiling, lead capture, SEM and the technology that supports it all.
About the authors
Tim Keyes
As COO, Tim is involved with company operations and promoting Runaware’s long-term vision. His extensive experience with Runaware has given him a valuable perspective in online demos and marketing.
Prasad Saripalli
Dr. Saripalli joined Runaware in 2010 and is responsible for product development. Dr. Saripalli's current focus is on positioning Runaware’s 10 year old, mature SaaS platform to meet the new cloud computing (SaaS, PaaS and IaaS) needs of our customers worldwide.
Patricia Fuller
Patricia joined Runaware in 2010 as the Vice President of Marketing, with over 16 years of international experience improving performance and driving revenue growth for global technology-driven manufacturing companies.
Christina Lopez
Christina joined Runaware in 2007 to put her creative and stylized spin on the future Marketing concepts and Public Relation efforts for Runaware. She joined the team with 12 years experience in traditional and online graphic design and marketing know-how under her belt.
Brandon Youngblood
Brandon joined Runaware in 2010 as part of the Web Development team. With 10 years of experience in both Web and Graphic Design, his posts will be focused around web related issues, design concepts and technology from his point of view.
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