Forrester Agrees: B2B marketers should be involved in social media

Just a quick addition to yesterday's post - the Forrester blog just posted an article about some research they've done.

The research basically says that B2B buys are very active in social media and have a high level of engagement there.

Like I said yesterday, it's not should I be in social media but Why aren't you in social media?

Some highlights of the research pulled from the blog post:

Some highlights from this research (start by looking at the right two columns):

• 91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
• Only 5% are non-participants (Inactives).
• 55% of these decision-makers were in social networks (Joiners) -- despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.
• 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high.

Read the entire article about B2B buyers in social media here