Looking to sell more software online?

Now more than ever we marketers need to keep the revenue stream flowing come hell or high water, our basic lively depends on it these days. Sometimes we are thinking so far outside the box that we can miss some of the easiest online marketing tactics out there.

Here are 10 fast and easy actions you can take to greatly improve your conversion rate online.

1. Post professional box shots of your product. Even the downloadable products should display a box shot of your product.

2. Include a short video presenting your product for prospects to review. Not everyone enjoys waiting for a trial download to install, offering a video is an easy way to present your product’s benefits and most useful features.

3. Offer online demos of your software, but collect emails when offering them and follow up with an auto responder. Don’t request too much information up front or you can lose prospects.

4. Create individual landing pages for different products. Don’t drive prospects to your homepage, but instead bring them to detailed pages featuring your product(s), or better yet, your product benefits.

5. Don’t forget to include a clear call to action. If your goal is to make a sale, the buy button should be the most eye-catching element on your page.

6. Set up a company or product blog and post news and specific features of your product. This is a great way to interact with your customers, through their interaction with the blog they can in some cases urge others to buy your product and offer ideas on how to enhance your current software.

7. Even if you are trying to drive online sales, include a clearly visible phone number. This helps visitors know they can reach you if they want or need to.

8. Post testimonials from satisfied previous customers. Third party endorsements sell your product better than you ever could. Choose your testimonials carefully so they address the benefits you want to promote. If you can include pictures or even video of your customers that will help to drive sales even further.

9. Make sure your check out process clearly show the number of steps and what will happen next. Many sales can be lost in the checkout process.

10. And of course the key to achieving more sales is to analyze your traffic when engaging in any online marketing activity. Recording the data can help you set benchmarks and view trends so you know how to better engage your prospects.