I recently penned an article on how software marketers can get more from their marketing efforts for less money and effort. This article was just published in the "MarketingProfs Today" newsletter. My goal with this article was to describe how marketers can analyze their marketing programs for effectiveness and look for ways to increase their ROI.
One of the main things I feel some software marketers overlook is software demos. I go on to describe the most common demos - downloads, CDs, one-on-one demos, videos and online software demos and how they compare in cost and return on investment.
I also go on to talk about how software marketers can leverage pay-for-performance models to decrease costs and share risk while engaging their vendors as partners. When you treat your marketing vendors like partners, you can utilize their expertise and really get a lot more for your investment.
Finally, I describe how the software demo process can be used to learn more about your prospects, which will increase conversions.
The article is entitle Software Sales: How to do More with Less and you can read it in its entirety over on the MarketingProfs web site.
Have you evaluated the ROI on your software demos? marketing programs? Do you engage your marketing vendors as partners?
